Engagement rate calculator
Choose the platform and a base, then enter counts from the same period and content. This calculator uses only likes and comments. Saves and shares are excluded.
Use whole counts, for example 10,000. Grouped spaces are also accepted. Decimals and mixed separators are not accepted.
Calculations stay in your browser. Your inputs are not sent, saved or added to the address.
Method and limitations
(Likes + comments) ÷ selected base × 100
Results using followers, reach and views describe different relationships and are not directly comparable. Views can include repeated plays; they do not necessarily mean unique viewers.
For several posts, use consistent periods and definitions. A sum of reach across posts can count the same person more than once. This tool does not classify a profile as good or bad and does not predict sales.
Worked example
Likes: 40; Comments: 10; Followers: 1,000.
(40 + 10) ÷ 1,000 × 100 = 5%